Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Citrix, VMware make peace before VMworld

One year after an infamous spat, VMware, Citrix and Microsoft prepare for VMworld

Article comments

Citrix has made amends with VMware and will double its presence at next month's VMworld conference, one year after a controversy involving VMware, Citrix and Microsoft.

Citrix and its virtualisation partner Microsoft slammed rival VMware last year after rules changes led to the companies pulling out as sponsors of VMworld. Despite being hosted by VMware, rather than a neutral party, VMworld has become one of the most important conferences in the virtualisation industry, where start-ups and established players alike showcase their latest technology.

But Citrix and Microsoft last year claimed VMware was trying to stifle the presence of competitors by instituting restrictive new rules on which companies can be sponsors and what types of technologies can be showcased. Although both Microsoft and Citrix sponsored VMworld in the past, they did not in 2009 because VMware started requiring sponsors to join VMware's official partner programme.

That will change at VMworld in San Francisco, which takes place 30 August to 2 September Citrix has decided to become an official partner of VMware's and will be a "Silver" sponsor at VMworld. That's actually only the fifth highest level of VMworld sponsorship, but Citrix will have a greater presence at VMworld than Microsoft, which has still not joined VMware's partner program and will likely just have a small booth at the conference. VMworld's top sponsors are Cisco, Dell, EMC (which owns VMware) and NetApp.

"In order to participate more fully and openly at VMworld, we have joined the VMware partner program as a Technology Alliance Partner at the Select level," Citrix marketing official Kim Woodward wrote in a blog post about Citrix's change in strategy. "This has given us the opportunity to be a Silver sponsor of the event, and to showcase our technology and expand our booth size. We'll have double the space we did last year so more of you can come by without alarming the Fire Marshall."

One year after claiming VMware limits competition, Woodward did not take any direct shots at VMware but did say that "At Citrix, openness is engrained in both our culture and our technology."

At VMworld, Citrix will show demos of its desktop virtualisation software running on a variety of devices, including the Apple iPad, which can run Windows 7 using Citrix Receiver.  

Microsoft is listed near the bottom of Citrix's sponsors and exhibitors page, right after Metron-Athene Inc. and before Mitel.

But don't expect Microsoft to keep a low profile. In 2008 Microsoft handed out poker chips in a package that said "Looking for your best bet? You won't find it with VMware." In 2009 Microsoft spent the week complaining that VMware's rules prevented them from showcasing competing technology, even though VMware denied this rules interpretation. The rest of the exhibition hall was filled with technologies from other companies that compete against VMware.

While Microsoft still isn't a VMware partner, Microsoft has certified the VMware hypervisor to run with Windows, and Microsoft virtualisation official Mike Neil promised in a recent interview to engage with customers at VMworld.

"From our perspective, regardless of whether customers are running on Hyper-V or VMware, first and foremost they're a Windows customer," Neil says.  


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *